25 Jul RESA Member Spotlight: Greg McGunagle, Founder, Transmitter Public Relations
Transmitter Public Relations is a New York City-based public relations firms that specializes in real estate and lifestyle communications. Transmitter was founded by Greg McGunagle in 2018. Greg’s expertise in real estate communications spans to all corners of the industry including residential, commercial and hotel owners and developers; national commercial real estate agencies; residential brokerage and sales and marketing firms; and real estate finance and investment companies. To date, Greg has launched more than 100 residential rental and condominium developments in the U.S. and abroad.
For more information, visit: https://www.transmitterpr.com
To connect with Greg on LinkedIn click here.
How has the field of public relations changed in recent years?
The field of public relations has undergone significant transformation in recent years, driven by advancements in technology and shifts in media consumption habits. Digital platforms have become the primary channels for information dissemination, leading to a greater emphasis on online presence and digital storytelling. Social media has empowered consumers and stakeholders to voice their opinions and engage directly with brands, making reputation management more dynamic and complex. Additionally, data analytics now play a crucial role in shaping PR strategies, allowing firms to measure the impact of their campaigns more accurately and tailor their approaches based on real-time insights.
What are some of the biggest challenges PR professionals face today?
One of the biggest challenges is navigating the constantly evolving media landscape. With the decline of traditional print media and the rise of digital outlets, PR professionals must be adept at leveraging a variety of platforms to reach their target audiences. The fast-paced nature of news cycles also means that timely responses and proactive engagement are essential.
For so many, it has been incredibly frustrating to see major consumer publications cut back on their real estate coverage in recent years. To make matters worse, many industry “trade” publications have either shuttered or moved to pay-for-play models. Newsrooms have also shrunk. This translates to fewer opportunities to tell your story, promote your new development or talk about the industry latest trends. Having a publicist in your corner may be the best way to break through.
Why is it important for real estate companies to hire a specialized public relations firm?
Real estate is a highly specialized sector with its own set of complexities and nuances. A public relations firm that specializes in real estate understands the unique challenges and opportunities within the industry. They have the expertise to craft targeted messaging that resonates with key stakeholders, whether it’s potential buyers, investors, or community members. Additionally, they have established relationships with relevant media outlets and influencers, which can help in securing valuable coverage and enhancing the visibility of new real estate projects or companies. A specialized real estate PR firm can also navigate the regulatory and market-specific aspects of real estate, ensuring that the PR strategy aligns with industry standards and best practices.
How do you see the role of PR evolving in the real estate industry in the future?
The role of PR in the real estate industry will continue to evolve as digital transformation and sustainability become more prominent. We can expect an increased focus on digital content creation, social media engagement and the use of data-driven insights to shape PR strategies. Additionally, with growing awareness around environmental, social, and governance (ESG) factors, real estate companies will need to communicate their sustainability initiatives effectively. PR will play a crucial role in highlighting these efforts and demonstrating a commitment to responsible development. The ability to adapt to emerging trends and technologies will be key to staying relevant and effective in the future landscape of real estate PR.
What advice would you give to real estate companies looking to enhance their real estate PR efforts?
My advice would be to invest in building strong, authentic relationships with your stakeholders. Understand their needs and concerns, and tailor your messaging accordingly.
Embrace digital tools and platforms to amplify your reach and engage with your audience in real-time.
Don’t expect one article to create a windfall; effective PR campaigns take time.
Transparency and honesty are crucial, especially when addressing challenges or setbacks.
Lastly, consider partnering with a specialized PR firm like Transmitter that has a deep understanding of the real estate industry and those who cover it. Their expertise and strategic approach can significantly enhance your PR efforts and help you achieve your business objectives more effectively.